Social Media Users Want to Be Heard(eMarketer)

~引用開始~

While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium--for better and for worse.

Users want to be heard. Overall, 45% reported liking when others notice them--leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.

But 36% believed others are simply interested in what they have to say. That shouldn't come as too much of a surprise to marketers, who know many users will tell all their contacts about good (and bad) experiences with products and services.

Females lived up to their reputation as prime targets of marketers seeking the benefits of earned media. Among users over age 30, women were significantly more likely than men to think others wanted to hear what they thought.

~引用終了~
引用元：Social Media Users Want to Be Heard(eMarketer)

ソーシャルメディアは特に女性との整合性が高く、男性の3倍の人が好んで利用しているという結果になっていました。
また"人に自分の話を聞いてほしい"という気持ちでソーシャルメディアを利用している人が多くなっており、
女性の30代ではとりわけその割合が高いようです。

この結果、日本ではどうでしょうか。
30代の女性にマッチしたソーシャルメディアもありますが
まだまだそこまで利用率は高くないような印象があります。
日米の違いを比較できるとまたさらに面白いですね。

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